THE COOKIES ARE CRUMBLING
What's happening?
Third Party Cookies are being phased out on ALL browsers. Safari & Firefox have already done it. Chrome plans it for next year
What's impacted?
- Marketing Performance
- Funnel Remarketing
- Channel Attribution
- Third Party Audiences
- Matched audiences
- Analytics
The Solution:
- Google Enhanced Conversion
- Facebook Conversions API
- First Party data via Server Side Tagging
- Google Global Site Tag
- Media Mix Modeling
Mindless provides omni-channel solutions to Cookie Phase Out and Attribution obstacle allowing you to improve marketing performance while retaining remarketing capabilities.
