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Download free Digital Strategy resource for hotel industry.

Download free Digital Strategy resource for hotel industry.

  • Define the best keywords for your hotel's SEO & Search Ads
  • Automatically create ad copies by choosing from dropdown menus
  • Guidelines & best practices for Google Search Ads for Hotels included in the resource
  • Content ideas for categories, attributes, ideas & offers for hotel industries which have worked for 250+ hotels

Digital Marketing for Hotels & Resorts

Website

  • Ensure that your website features the following pages: Home, Location, Amenities, Services, Things to Do, Nearby, Media Coverage, Testimonials
  • Include Price & Availability by Date on Calendar dropdowns
  • Include Price Comparisons with OTA's in a sidebar pop-up

SEO

  • Define Entities or Attributes for your hotel. These should be used as keywords on the website & may include the following: Stars, City & Neighborhood, Location Type, Category, Amenities, Facilities, Offers
  • Location type may include: beach front, sea side, mountain side, snow, downtown, forest, desert
  • Category may include: Luxury, Upscale, Premium, Boutique, Family, Adventure, Leisure, Business, etc
  • Download our guide to learn more about other attributes mentioned above & create useful content Example: King's Hotel - A luxury beach-front resort on Daytona Beach, California. Book Summer Vacation Package at 30% Off.

Paid Search

  • Download our free resource which has proved successful for over 250 hotels including top 5-star chains in US to premium resorts in Hawaii
  • This guide will help you create keywords and write ad copies for your hotel's Google Search Ads
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