The Tech Stack of Digital Marketing

Google Keyword Planner tool will tell you the search volume for your industry specific keywords. Focus on the most relevant ones in a given geography.

Website & Functionality

• Hosting with AWS, MS Azure or GCP can make your website blazing fast
• CMS such as WordPress, Wix, Umbraco allow your teams to easily manage the content
• Manage e-Commerce with platforms such as BigCommerce, Shopify, WooCommerce
• Payment platforms such as Paypal, Stripe, RazorPay allow customers to easily pay online
• Logistics Platforms & Aggregators such as ShipperHQ, Shiplite, ShipRocket
• GTM & Server Side Tag Management allow you to easily manage scripts on website

Marketing & Analytics

• Google Conversion Tag, Facebook Pixel, Events, Journeys & Google Analytics
• Google Enhanced Conversions & Facebook Conversions API for better & cookieless attribution
• Merchant Center & Catalog API Integrations to manage & automate shopping ads
• Google Search Console to monitor SEO & keyword performance

Want to know more about tech integrations possible with your website & how they can improve your digital presence? Connect with our Experts today for a free 1-hour call.